Alex Bonetti

Alex Bonetti

Founder & Chief Executive Officer

As the Founder of Family Tree Private Care, Alex has had the opportunity to serve in every aspect and department of the business, from caregiving to senior management. Alex serves on various industry boards including the Alzheimer’s Association (Houston & Southeast Texas Chapter), Houston Gerontological Society (Vice President) and HYPAA (Houston Young Professionals Against Alzheimer’s Disease). Additionally, he is a board member of Holly Hall Retirement Community, the Texas Wranglers Alumni Association, the prior Chairman of the Private Duty Committee of the Texas Association for Home Care and Hospice, and an associate member of the UTHealth Consortium on Aging. Alex is active in outreach and volunteer efforts in the community, including his work with the Ms. Wheelchair Texas Foundation. In addition to his CEO role with Family Tree, Alex is also the Co-Founder & CEO of our parent company, Genova Health.

Motivated by his grandmother’s struggles with Alzheimer’s disease, Alex founded Family Tree with the mission of raising the standard of care in the home care industry. Since our humble beginnings in Alex’s apartment, Family Tree has grown into the most trusted provider of private care services in communities across Texas and Colorado. Alex received his BA from the University of Texas. Alex resides in the Houston area with his wife Lauren, sons Remy and Rowen, and their dog Franklin.