About Us

For over a decade, we have built our reputation for delivering excellent private care.

Who We Are

For over a decade, we’ve been Transforming the Aging Experience™, moving beyond four walls to bring best-in class care—for all levels of need—to the place you feel the most comfortable. Our team has enjoyed a strong reputation for delivering exceptional private care with unparalleled dedication to our community and our people. That’s Family Tree.

Welcome to the Family

I am humbled and filled with enormous gratitude that since 2011, thousands of families across Texas and Colorado have trusted us to care for them and the people they love. Moreover, my gratitude extends deeply to our care providers and all the members of our team that choose to show up at Family Tree each day and make this all possible. Our guiding leadership philosophy is to take excellent care of our team so that they take excellent care of you. We wouldn’t be anywhere without them.    

Our mission here is personal. I grew up surrounded by caregivers, and Family Tree was born out of my family’s experiences caring for my mother and grandmother. I know first-hand how important it is for your loved one to remain comfortable and independent in the home of their choice. We have purposefully filled our company with experts who have professionally and personally cared for others, infusing our company with both the experience and the empathy necessary for the challenges that brought you to us today.

At Family Tree, we are Transforming the Aging Experience. This is obviously much easier said than done, so we approach this bold vision with humility, simply seeking to get better every day. With this disciplined and focused approach, we aim to have a significant positive influence on the long-term aging industry, brightening its future for our grandparents, parents, and eventually, ourselves. To get there, we have a lot of work ahead, and that’s where our passion and unique approach comes into play.

Our passion for elevating private care is evidenced by our uniquely comprehensive service offering that ensures your loved one has a single, consistent provider of expert care for every stage of life’s journey. From companion care to complex medical care, we’re exceptionally high-touch and deeply experienced, ensuring we can provide unparalleled personalized care for long-term aging at home.

I want to personally thank you for taking the time to get to know us better, and I hope we have inspired you enough to reach out and give us an opportunity to earn your trust. We will not take it for granted.  

Humbly,

Alex Bonetti
Founder & CEO

 

I am humbled and filled with enormous gratitude that since 2011, thousands of families across Texas and Colorado have trusted us to care for them and the people they love. Moreover, my gratitude extends deeply to our care providers and all the members of our team that choose to show up at Family Tree each day and make this all possible. Our guiding leadership philosophy is to take excellent care of our team so that they take excellent care of you. We wouldn’t be anywhere without them.    

Our mission here is personal. I grew up surrounded by caregivers, and Family Tree was born out of my family’s experiences caring for my mother and grandmother. I know first-hand how important it is for your loved one to remain comfortable and independent in the home of their choice. We have purposefully filled our company with experts who have professionally and personally cared for others, infusing our company with both the experience and the empathy necessary for the challenges that brought you to us today.

At Family Tree, we are Transforming the Aging Experience. This is obviously much easier said than done, so we approach this bold vision with humility, simply seeking to get better every day. With this disciplined and focused approach, we aim to have a significant positive influence on the long-term aging industry, brightening its future for our grandparents, parents, and eventually, ourselves. To get there, we have a lot of work ahead, and that’s where our passion and unique approach comes into play.

Our passion for elevating private care is evidenced by our uniquely comprehensive service offering that ensures your loved one has a single, consistent provider of expert care for every stage of life’s journey. From companion care to complex medical care, we’re exceptionally high-touch and deeply experienced, ensuring we can provide unparalleled personalized care for long-term aging at home.

I want to personally thank you for taking the time to get to know us better, and I hope we have inspired you enough to reach out and give us an opportunity to earn your trust. We will not take it for granted.  

Humbly,

Alex Bonetti
Founder & CEO

 

Our Values

Provide Outstanding Service

  • Go above and beyond
  • Serve from the heart
  • Respond quickly

Get Better Every Day

  • Humbly pursue excellence
  • Challenge the status quo
  • Seek to understand

Embrace Accountability

  • Honor your commitments
  • Close the loop
  • Take initiative

We’re in This Together

  • Act with compassion
  • Assume positive intent
  • Embrace “humble, hungry, and smart”

OUR PURPOSE

Our purpose is to transform the aging experience. We believe we can positively influence the way our community ages at home. In order to make this impact, we believe we have to build a sustainable business that inspires everyone in our community to be better, including our people, our clients, our referral partners, and our industry colleagues. What truly sets us apart is our ability to provide full-service care in the home ranging from companionship to complex medical care. We’re exceptionally high touch and deeply experienced, ensuring we can provide unparalleled personalized care for long-term aging at home.

Our Leadership

Alex Bonetti

CEO
 

Daniel Gottschalk

President

Ana Bell

Director of Human Resources

Laura Cook

VP of Strategic Partnerships

Erika Flynn

Executive Director, The Woodlands

Brad Gilmore

Regional Director of Business Development

David Gobea

Controller & Director of Finance

Kristalinn Guerra

Executive Director, Clear Lake

Emma Johnson, BSN, RN

Director of Nursing, SE Texas

Brittany Lucas

Executive Director, Denver

Sandi McCann

Director of Community Relations

Ellen McClellan, BSN, RN

Director of Nursing, Central Texas

Anish Pillai

Director of Strategic Initiatives
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Yvette Sanchez

Regional Director, Central Texas

Sarah Sullivan

Executive Director, Boulder

Blair Thompson, BSN, RN

Regional Director, SE Texas

Audrey Winders

Executive Director, Houston

Our Care Team

PROFESSIONAL CAREGIVERS

Professional caregivers are the lifeblood of our organization. We take care of them so they take great care of you. A professional caregiver is compassionate, trustworthy, reliable, and experienced with serving the daily needs of older adults and/or those living with disabilities. We believe that seeking to “hire only the best caregivers” is not enough. At Family Tree, we aim to build our reputation on the way that we vet, train, manage, motivate, support, and cherish our caregivers. There is a significant shortage of caregivers in the United States today, and our efforts to elevate the profession for a fruitful future are paramount to our success as a mission-driven company. We are proud of our caregivers for providing our clients with peace of mind. Our expectation is that our caregivers become deeply connected with and surrogate family members with our clients. We are exceptionally proud of the culture we provide caregivers and the widespread recognition our caregivers have earned working with our clients. Multiple Family Tree caregivers have gone on to win awards, scholarships, and recognition by reputable organizations such as United Way and The Houston Gerontological Society.

Private Nurses

At Family Tree, we employ only the finest, most compassionate and professional Registered Nurses (RNs) and Licensed Practical Nurses (LPNs). Besides being highly screened and background checked, our nurses are required to have relevant nursing experience so they are prepared to provide one-on-one medical care. As with our Professional Caregiving service, we place significant emphasis on excellent customer service, even from our clinical nurse team. Private duty nurses provide not only advanced care, but also customized client service to ensure your loved one is well taken care of.

CARE MANAGERS

A professional care manager (known professionally as an Aging Life Care Professional) is an educated and experienced professional focused on navigating and managing issues related to aging and living with disabilities. At Family Tree, our care managers come from various backgrounds including nursing, social work, gerontology, and senior care. Our care managers are all highly educated, well trained, background checked, diplomatic, and highly empathetic problem solvers. Many of our care managers are members of and even serve in leadership positions with The Aging Life Care Association® (ALCA), formerly the National Association of Professional Geriatric Care Managers. ALCA is dedicated to enhancing the success of the profession through education, professional development and the highest ethical standards. The ALCA vision is a world where adults and their families live well as they face the challenges of aging.

Other Care Team Members

Our product is our people. While a significant number of Family Tree employees provide direct one-on-one care to our clients, we reserve a large percentage of our overall team to focus solely on supporting those direct care team members. These other members of our care team are vital to the success of our clients, their families, and our care providers. 

The average length of stay in an acute care hospital has almost been cut in half since the early 1980s. Today, individuals are coming home sooner than ever before and often require more assistance than an average family is equipped to handle. In response to this trend, Family Tree has chosen to invest in a team-based approach to care for every client, regardless of their situation, and offer these services as no additional cost to the family. By doing this, we can more effectively elevate customer service needs and respond to changes in condition that would otherwise lead to unsafe occurrences resulting in hospitalizations

In addition to a dedicated caregiver, private nurse, and/or care manager, the support team at Family Tree includes care advisors to manage customer service, care coordinators to manage the logistics of staffing care providers, clinical care coordinators to manage complex clinical needs and private nurses, recruiters to recruit, vet, onboard, orient, and train care providers, area managers to liaison with families and community resources, and countless other roles necessary to serve our clients and caregivers.

 

Our History

2011

FAMILY TREE IS BORN

Family Tree In-Home Care is launched by Alex Bonetti in his apartment in Houston, Texas with the goal to professionalize caregiving services for older adults.

2013

GROWING UP

Family Tree graduates from Alex’s apartment and moves into its first office. But we don’t stay long, moving multiple times in multiple years.

2014

Let's Innovate

Family Tree hires its 100th caregiver and invests in new technology to improve caregiver accountability and enhance the client experience.

2015

Earning Trust

Family Tree earns its first national award for Best of Home Care, presented by SeniorAdvisor.com to the top 2% of home care companies. This is the first of many national and local awards we earn every year since.

2016

COMPLEX CARE FOR A COMPLEX WORLD

Family Tree completes licensing to provide private nursing care and creates its first two partnerships with senior living communities to provide concierge care.

2017

REINVESTING IN A BIGGER MISSION.

Alex partners with Daniel Gottschalk, and the company opens new offices in The Woodlands, Texas and Clear Lake, Texas

2017

INSPIRING OUR COMMUNITY

The company is recognized by the Texas Medical Center Innovation Institute for its model of care to reduce hospital readmissions and keep older adults safer and more independent at home.

2018

WE’RE LOVIN’ THIS VIBE!

Family Tree adds a life care management division and expands to Austin, Texas and Denver, Colorado.

2019

REMEMBER THE ALAMO

Family Tree hires its 2,000th caregiver and expands to serve San Antonio, Texas.

2021

BETTER TOGETHER

Family Tree unites with premier private nursing company Evergreen Private Care and nationally recognized HomeCare of the Rockies

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2022

BRAND REFRESH

Family Tree expands to Dallas and unveils a new name and logo as Family Tree Private Care

OUR SOCIAL RESPONSIBILITY

Better Citizenship. Better Community. At Family Tree, our philanthropy and corporate social responsibility framework helps to advanced our purpose of helping people on their path to a better responsibility framework helps to advance our purpose of helping people on their path to a better quality of life. We are committed to improving the lives of our clients, our caregivers, and our community. This commitment and Family Tree’s values — client experience, continuous improvement, empathy, integrity, and innovation — provide the foundation on which our corporate social responsibility program is built. We believe it is our responsibility to support every community we serve at the local level. Below are a few notable charities we give to.

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